Sponsorship & Advertising

NAF El Centro is located in the heart of Southern California's Imperial Valley. It is a two-hour drive from San Diego and Palm Springs, one hour from Yuma, AZ, and fifteen minutes from the Mexican border. The base is a year-round destination for flight squadrons from the U.S. Navy, Marine Corps, allied forces and other transient military personnel.

Every month, seven to 12 squadrons and up to 1,600 personnel train here. Annually, MWR Facilities are visited more than 271,339 times by eligible patrons, including active duty military, civilian personnel and military retirees. NAF is also the "winter home" of the world-famous Blue Angels who kick off the start of their air show season at NAF El Centro. The air show is the largest single-day event in the Imperial Valley and attracts an estimated 65,000 spectators. With your message displayed on banners, posters, marquees, theater slides, and more, you are supporting our military while receiving hundreds of thousands of exposures!

Partner with MWR On Board NAF El Centro and reach a Military Market That Contributes $115.5 Million to the Area Economy! Contact us now for information on how you can reserve your preferred advertising on theater slides, in our Outlook Magazine, on banners, posters, countertop signs or our MWR vehicle to start building your brand awareness with El Centro's military consumers. We look forward to your call and the opportunity to partner with you and your company.


NAF El Centro MWR Marketing and Sponsorship Coordinator

Sponsorship Particiaption Form  |  Sponsorship Brochure

Partnering with MWR onboard Naval Air Facility (NAF) El Centro puts you in direct contact with more than 15,000 active duty military, reservists, retirees and DoD civilians at their workplaces, home and online. Annually, more than $105 million flows into the Imperial Valley economy from the military.

Your advertising directly benefits and supports our troops and their families. Your involvement helps MWR provide quality of life events, activities and facilities which greatly enrich the lives of our service members and their families. When you support our military with your advertising messages, you are also building awareness and desirability about your company, product or service.

Military Demographics:

  • 73% of active duty is male, average age is 26 and average length of service is 10.2 years
  • 73% live off base
  • 55% are married
  • 74% are ranked E-4 and above
  • 15% are officers
  • 91% have major credit cards
  • 80% own their own vehicles
  • 61% plan on buying a new vehicle within 12 months
  • 95% plan on furthering their education and can receive up to $3,500 in tuition assistance
  • 100% shop at off-base department or specialty stores, averaging 4.3 visits per month
  • 93% average 2.5 trips per year on civilian airlines
  • 88% plan on buying video, stereos or speakers
  • 48% plan on buying a personal computer
  • 18% perform their own auto maintenance

Navigator Magazine

This is the must-have information guide for what's happening on and around NAF El Centro! Capture an average of 2,500 exposures a month and 30,000 or more yearly with your company’s advertising message. Civilian and military personnel know this is where they will find Tickets & Travel offers, local area events, Fleet & Family Support Center information and MWR activities, events and facilities listings. MWR produces 400 copies of this four-color, glossy magazine bi-monthly. The Outlook is delivered to 11 MWR facilities including its gyms and fitness centers which are visited by 5,936 patrons monthly. Additional copies are available in the Navy Gateway Inns and Suites lobby (400 rooms occupied nightly) and the offices of Lincoln Military Housing (manages 100 homes and two communities). Electronic access is available online at www.navylifesw.com, attracting additional viewers. Our very reasonable rates are as follows:

Full-Page (7 ½"w x 10"h) $200
Half-Page (7 ½"w x 4 ¾"h) $150
Quarter-Page (3 ½"w x 4 ¾"h) $100
Outside Back Cover (8 ¾"w x 7"h) $400
Inside Front or Inside Back Cover (7 ½"w x 10"h) $300
Half-Page Inside Front or Inside Back Cover (7 ½"w x 4 ¾"h) $200

*Dependent on available space.

Movie theater SLIDES and VIDEOS

MWR moviegoers have the best deal in town - FREE first-run movies daily for Sailors and families at THE NAF El Centro Theater. Let us feature your product or service ad in our 30-45 minute pre-feature advertising program of slides and video advertising. Usually filling the theater 15-30 minutes early, this 'captive' audience will see your vibrant, full-color advertisement for 30 or 15 seconds on our full-size, digital, 3-D movie screen that delivers superior picture and sound quality. The NAF Theater shows FREE first-run movies, airs 36 movies monthly and has a capacity of 308 patrons. From the family enjoying a budget-friendly evening together, married couples to single Sailors and their friends, your theater advertisement will reach each of them at least three times per movie. Your message will have at least 100 exposures per movie. Total monthly exposures will average 3,600 or more for a 30 or 15-second movie slide.

MONTHLY RATE: (JPEG landscape images: 26.67"w x 15"h at 72 ppi • Video format: .wmv file)  
Slide $250
15-second video spot $300
30-second video spot $350

MWR Facility advertisoing on BANNERS, POSTERS and COUNTERTOP SIGNS

MWR is a well-known and widely used network of support and leisure services designed for use by the military, their families, civilian employees, military retirees and other eligible patrons.

On board NAF El Centro, thousands of eligible patrons and their families make use of these MWR benefits daily. Your message displayed on banners, posters and signs can capture this untapped target audience and maximize your advertising exposure. Build brand awareness at MWR's base fitness centers and gym which serve 6,227 monthly. Reach nearly 3,000 junior enlisted active duty Sailors each month at the base Liberty Center which has programs and special events, access to the internet, movies and video games. At the bowling and recreation center that includes pizza, arcade games and a go-kart track, 2,569 patrons visit monthly. Reach a combined average of 5,150 outdoor sports enthusiasts and Auto Skills Center patrons each month. Capture the attention of 3,236 patrons monthly at the base RV Park and equipment rental center. Display your advertising message at all of NAF El Centro's MWR facilities for a total annual exposure of more than 242,000.


BANNERS (6'W X 3'H)  
Fitness/Sports Facilities (3) $300
Outdoor Sports/Fields $150
Liberty (Cyber Café) $250
Auto Skills Center $150
Bowling Recreation Center $250
Pools (2) $100
RV Park $200
POSTERS (22"W X 28"H)  
Fitness/Sports Facilities (3) $250
Outdoor Sports/Fields $150
Liberty (Cyber Café) $225
Auto Skills Center $125
Bowling Recreation Center $225
Pools (2) $75
RV Park $175
Fitness/Sports Facilities (3) $200
RV Park $150
Liberty (Cyber Café) $175
Auto Skills Center $100
Bowling Recreation Center $175
Pools (2) $75
Fitness/Sports Facilities (3) $200
RV Park $150
Liberty (Cyber Café) $175
Auto Skills Center $100
Bowling Recreation Center $175
Pools (2) $75

Rates are reduced with frequency

El Centro Driving Range

MWR operates state-of-the-art golf courses, driving ranges, putting and chipping greens set in the spectacular and striking natural settings throughout California and Fallon, Nevada. Advertising on Navy Region Southwest Golf Courses reaches an affluent military audience and community leaders.

A limited number of placement opportunities ensure golfers will not get “advertising fatigue,” and will notice your company’s message. Your banner can be prominently placed on one of our golf properties. Or place your message on a range divider at one of our highly used driving ranges. The El Centro Driving Range is a canopied driving range that is a recreational facility in itself. The driving range is open dawn to dusk and serves 706 golfers annually.

Banner (3’x6’) $150
Driving Range Divider $150

Navy Region Southwest Services Directory

Navy Region Southwest, Community Support Programs (CSP) offers an annual base services directory (45,000 published) for personnel and their families throughout the state of California and Fallon, Nevada. This approximately 24-page full-color publication is distributed through Navy Welcome Aboard packets, Housing Service Centers, bachelor housing, MWR, Fleet & Family Support centers, and NEX facilities. Download or view the current directory on the regional website (navylifesw.com). Ad space is limited, with camera-ready art due April 11, 2014. Issue date is June 2014.

Full-Color Ad
PDF, TIFF, JPEG and CMYK formats; 300 dpi
Full-Page - 4 1/8"w x 7"h $2,000
Half-Page - 4 1/8"w x 3½"h $1,500
Full-Page Back Cover - 4 1/8"w x 7"h $4,000
Full-Page - 4 1/8"w x 7"h $2,000
Half-Page - 4 1/8"w x 3 1/2"h $1,500

Vehicle Wrap

Build brand awareness and desirability with this unique and catchy form of advertising. Vehicle wraps are an excellent way to get your company noticed and remembered. The Federal Highway Administration reports that a vehicle outfitted with an advertisement generates thousands of impressions per day.

Transform MWR's vehicle into your company's travelling billboard. Wrapped with your advertisement, it will be seen by up to 1,100 base personnel on its daily route to MWR facilities. MWR support staff also travel off the base to San Diego and will acquire hundreds of additional exposures. When not in use, your company's personal billboard, with your advertising message, will be parked in a high-traffic location, seen daily by patrons visiting the Liberty Center, Navy Exchange, Commissary and base movie theater. Your message will receive up to 33,000 exposures a month and more than 396,000 impressions per year. Compare the monthly cost of a vehicle wrap to newspaper, radio or television advertising and you will realize the minimal cost of a vehicle wrap that advertises your message for a continuous 365 days.

Build brand recognition with everyone who sees your message on MWR's wrapped vehicle and raise your company's profile. Advertiser supplies, installs and removes wrap.

MWR Marketing Vehicle $10,000

Parent & Child Dance

February 9 - Parents and children put on their dancing shoes and have a night to remember.  Participants enjoy live entertainment, dancing, games and refreshments. Expected attendance is 250. 
Sponsorship Levels - Presenting: $1,000 / Supporting: $500 / Official: $250 / Booth: $150

Blue Angels Half Marathon/10K Fun Run

March 3 - The 8th Annual Blue Angels Half Marathon/10K Fun Run is a family event for all ages. Participants can run, walk or bike the course and strollers are allowed. All participants receive an event t-shirt. Refreshments and live music are available. Expected participation is 500.
Sponsorship Levels - Presenting: $1,000 / Supporting: $500 / Official: $250 / Booth: $150

Entertainment & Food Festival

March 9 - This event kicks off the NAF El Centro Air Show featuring the Navy’s Blue Angels and provides an opportunity to meet the Air Show performers. The event includes food from local Imperial Valley restaurants, Kids’ Zone, Sponsor expo, entertainment, awards ceremony and a fireworks display to top off the evening. Open to the public with 5,000 attendees. 
Sponsorship Levels - Event Sponsor: $500 / Booth Sponsor: $250

NAF El Centro Airshow

March 10 - This annual event is held for both community and military families. Kicking off the air show season, this event features the Navy’s Blue Angels and attracts an audience from California, Arizona and beyond. Entertainment, exhibitor expo, Air Show performer autograph opportunities, Kids’ Zone and preferred viewing areas make this a “must-attend” event. This “open house” event attracts 30,000 participants. 
Sponsorship Levels - Presenting: $25,000  Naval Aviation: $12,000 / Air Boss: $7,500 / Flight: $5,000 / Detachment: $1,000 / Commercial Booth: $500 / Small Business Sponsorship: $100 (5 person min)

Mini Olympics

March 24 - Participants compete in fun and energetic Olympic-themed games to bring home the gold medal for their team.  The event promotes friendly competition and team 
building among participants of all ages. The Mini Olympics 
concludes with an awards ceremony, live music, and refreshments. Expected participation is 300. 
Sponsorship Levels - Presenting: $1,000 / Supporting: $500 / Official: $250 / Booth: $150

Summer Palooza End of Summer Bash

August 10 - This event, held at the family pool, provides a relaxing night filled with fun, refreshments, swimming and live 
entertainment. A cool and refreshing family-fun event to celebrate the end of summer! Expected attendance is 400. 
Sponsorship Levels - Presenting: $5,000 / Official: $1,000 / Booth: $200

24-Hour Breast Cancer Walk

October 4 - Teams compete against each other to see who walks the most laps in a 24-hour period. Participants can also enjoy live music and entertainment throughout the event. Expected attendance is 400.
Sponsorship Levels - Presenting: $1,000 / Supporting: $500 / Official: $250 / Booth: $150


October 5 - Modeled after the original German Oktoberfest, attendees enjoy activities, live music and traditional food and beverages. Expected attendance is 250.  
Sponsorship Levels - Presenting: $1,000 / Supporting: $500 / Official: $250 / Booth: $150

Fall Festival

October 25 - Parents and children participate in a carnival-like setting with booths that offer fun activities seasonal crafts and prizes. This event encourages families to become involved with the variety of services offered on base. Expected attendance is 300. 
Sponsorship Levels - Presenting: 1,000 / Supporting: $500 / Official: $250 / Navy Team: $150 / Booth: $150


Winter Festival Parade

December 8 - This parade attracts entries from all over the Imperial Valley including base organizations, school bands, police and fire departments and many other community organizations. The parade concludes with festive holiday music and seasonal refreshments. Open to the public with 1,200 attendees. 
Sponsorship Levels - Presenting: 1,000 / Supporting: $500 / Official: $250 / Navy Team: $150 / Booth: $150

Santa’s Village

December 9 - Military families stroll through an authentic, life-sized Santa’s Village. A fews steps along the way include Santa’s Grotto, Mrs. Claus’ Kitchen where children receive cookies and cocoa, and the Elves’ Workshop where every child will be surprised with a gift. Expected attendance is 400.
Sponsorship Levels - Presenting: $1,000 / Supporting: $500 / Official: $300 / Navy Team: $200 / Booth: $150



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Partner with Navy MWR to enhance events for our military community while gaining valuable promotional benefits for your business.



MWR movie theaters are open to all active duty, reservists, retirees, dependents, DoD civilians, their sponsored guests, and individual contractors. Come one, come all... just come hungry! That's how we keep our movies FREE!



Discount tickets to most Southern California attractions are available at special prices just for the military. Roller coasters, water slides and live entertainment venues are just a few of the ticket offerings.


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